Xyzal Case Study

Sanofi Aventis: This project was for the allergy medication Xyzal.

The Need:

The Clearly Trained Solution:

We presented them with a custom illustrated interactive patient that would change appearance in real-time with movable sliders to represent symptoms. When complete users have the option to print out their
self-diagnosis and bring it in to their doctor.

Project Details:

Although the end result seems small, there was a lot of creative work that went into this. Particularly noteworthy was the appearance of the character model – it had to look genuine, and they symptoms had to be recognizable by the user. This took a lot of back and forth with the client (which is sometimes a very-needed part of the process.) There was also significant collaboration with legal representatives, as claims and diagnosis needed to be accurate and genuine. 

The entire project was created March 1, 2009 – March 25, 2009.

End Result:

You can use the application yourself by clicking the link below:

Xyzal Allergy Diagnosis Application

The end result exceeded client expectations, leading to multiple
sales to different departments, and garnering several
pharmaceutical industry awards.

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